INCREDIBLE BRANDS

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Ashley Lacer | Fashion Entrepreneur & Founder of Buyers Row

Ashley Lacer is a fashion entrepreneur and wholesale innovator with a passion for supporting small businesses and creating new opportunities within the boutique retail industry. With experience building and growing women’s fashion brands, Ashley understands firsthand the challenges brands and retailers face when navigating the traditional wholesale landscape.

Having worked within the fashion and wholesale world, Ashley recognized that traditional markets can require significant investments of time, travel, and resources—making it difficult for many emerging brands and independent boutiques to participate. Not every business has the ability to exhibit at large-scale markets, and not every retailer can afford the cost and commitment of attending them.

Driven by her love for small businesses and her belief that great brands deserve greater access, Ashley created Buyers Row—a next-generation wholesale marketplace designed to make connection, discovery, and buying opportunities more accessible for brands and boutique owners alike.

Buyers Row was built for small businesses, by someone who believes in the power of small businesses. By bringing the wholesale experience online, Ashley is helping remove barriers, create meaningful connections, and provide a more inclusive way for brands and retailers to grow together.

Her vision is to create a needed shift in the fashion industry—one where opportunity is not limited by location, budget, or size, but where passionate entrepreneurs have the ability to connect, be discovered, and thrive.